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Real solutions for real businesses. Streamline operations, automate workflows, and get the tools your team needs to succeed.

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About

Independent Developer

Founded and operated by Dan Kelley. 25+ years of experience building practical, long-lived business tools with modern web architecture.

I build systems that work, that your team can understand and maintain.

Philosophy

Clarity

Readable code and systems that make sense.

Honesty

No overselling. If it's not the right fit, I'll tell you.

Maintainability

Code built for the future — easy to update, debug, and extend.

Services

💼

Custom Web Applications

Database-driven tools tailored to your workflows. Inventory management, customer portals, internal dashboards — built to fit your process.

🔧

System Modernization

Upgrade legacy systems to modern applications. Preserve data and workflows while gaining speed and maintainability.

Includes: Database optimization, modern UI patterns, improved performance

🔗

Consulting & Integration

Connect your systems. ERP, eCommerce, shipping, payments — I help systems communicate cleanly and reliably.

Stack: REST APIs, webhooks, data transformation, system architecture

📊

Automation & Reporting

Dashboards, scheduling, and workflow automation. Turn repetitive tasks into background processes and give your team better data.

Stack: Cron jobs, scheduled tasks, data aggregation, real-time dashboards

Portfolio

E-Commerce Order Management System

Unified system managing orders from multiple sales channels with real-time inventory tracking and automated fulfillment. Aggregates orders from Shopify, Etsy, and direct sales.

Features: REST API integrations (Shopify, Etsy, USPS), automated scheduling, real-time updates

Processes 500+ orders daily with zero downtime. Instant updates without page reloads.

Legacy System Modernization

Migrated a 15-year-old legacy application to modern architecture. Preserved all functionality while making it 3x faster and fully maintainable.

Approach: Progressive migration strategy, zero downtime, zero data loss

Module-by-module migration with zero downtime and zero data loss.

Automated Reporting Dashboard

Dashboard tracking key metrics across multiple locations. Aggregates data from QuickBooks, scheduling software, and payment processors. Daily automated reports and real-time updates.

Features: API integrations, automated scheduling, email automation, real-time data updates

Data refreshes every 30 seconds. Live dashboards for executives, scheduled reports for managers.

Contact

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